PCG Learning Center

Digital Marketing Essentials

If you’ve been looking at the world of digital marketing through a keyhole, here’s your chance to expand your view! Learn how to tactically navigate the digital marketing landscape and gain a more complete understanding of what your vendors are doing for you.

Our Digital Marketing Essentials Certification will empower you with all of the skills you’ll need to craft actionable strategies and the know-how to inspect and measure the results of your marketing campaigns. There’s a reason we call it the Essentials!


You will be given 150 days to complete the workshop.  After 150-day learning period, your access will be removed unless you have purchased other workshops. 


Digital and Google Fundamentals/ Digital Vocabulary | Planning and Strategy | Website Merchandising | Search Engine Optimization | Social Media | Video Marketing | Fixed Operation Marketing | Reputation Management/Marketing | Reporting and Analytics